Privacy Policy

B3 ADVISORS LLC, DBA CoolPoppa Assisted Living Directory ("we," "us," or "our") operates the CoolPoppa Assisted Living Directory website. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or use our services.

1. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, phone number, and other contact details you voluntarily provide through inquiry forms or account registration.
• Usage Data: Information about how you interact with our website, including pages visited, time spent, and referring URLs.
• Device Information: Browser type, operating system, IP address, and device identifiers.
• Cookies and Tracking Technologies: We use cookies and similar technologies to enhance your experience and analyze site usage.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries about assisted living and memory care communities
• Provide and improve our directory services
• Send you relevant information you have requested
• Maintain and improve our website functionality
• Comply with legal obligations

No mobile information will be used for marketing or promotional purposes.

3. How We Protect Your Information

We use commercially reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure.

4. Information Disclosure

We may provide your information to subcontractors and support service providers who assist us in operating our website and delivering services, such as customer service support. These service providers are obligated to keep your information confidential and use it only for the purposes of providing services to us.

We may also disclose your information if required by law, court order, or governmental regulation, or if such disclosure is otherwise necessary in support of any legal or criminal investigation or proceeding.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

5. Text Messaging & Mobile Information

If you opt in to receive text messages from us, the following applies:

• No mobile information will be used or shared for marketing or promotional purposes.
• Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the Text Message services.
• Information shared with subcontractors in support services (such as customer service) is permitted, but all other use case categories exclude text messaging originator opt-in data and consent.

6. Cookies

Our website uses cookies and similar tracking technologies to improve your browsing experience and analyze website traffic. You can control cookie settings through your browser preferences. Disabling cookies may affect your ability to use certain features of our website.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

8. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information.

9. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of certain communications

To exercise any of these rights, please contact us using the information provided below.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this Privacy Policy periodically.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us: